Brand & Concept

Human beings have created a code to place a moment in time.
This is an eight digit code called "date".
The most simple way to define a moment is to add a place to this code.
The date and the place of birth are the most relevant, simple and permanent indications to identify an individual.
Some individuals have changed the world by their action, talent, courage or creativity.
We call them Icons, Stars, Leaders, Prophets…
"God on Earth" lets you celebrate your heroes by wearing their birth date and place.
Call it anything you want, something happened that day.
We believe we should remember what people have achieved.
Some changed the world, let's get inspired...
Be a discreet fanatic.